Each November, the American Diabetes Association (ADA) asks providers and patients to embrace its overriding and ambitious mission: achieving a world without diabetes. Raising awareness about the causes and effects of this disease is the most important step toward this goal, the association believes.
This year, the ADA has created a socially-focused initiative for American Diabetes Month. By demonstrating the rapidly increasing impact diabetes has on families and communities through real-life examples and pledges, the ADA hopes to bring greater understanding and action.
The efforts began on Oct. 1, when the ADA invited people to share information about what it's like to live with diabetes or love someone who does. The association invited its Facebook fans to share images and photos of themselves or someone they care about. Each image posted in October and November will contribute to a large mosaic image that will represent the theme of this year's campaign, "A Day in the Life of Diabetes." To encourage participation, CVS Caremark will donate $1 to the ADA for every photo or image that is uploaded, to a maximum of $25,000.
"Using imagery, the power of social engagement and a larger-than-life stage, we will shine a new light on the issue of diabetes and those who live it each and every day," the ADA said in its formal announcement about American Diabetes Month 2012.
The annual effort to draw attention to diabetes continues to be vital, statistics show. Nearly 26 million children and adults in the United States have been diagnosed with type 1 or type 2 diabetes mellitus. Another 79 million have prediabetes or are at risk for developing type 2 diabetes. Researchers predict that 1 in 3 American adults will develop diabetes within the next 38 years without a significant alteration in current trends.
In this issue of ADVANCE for NPs & PAs, we are publishing a CME/CE offering that examines an important issue in diabetes treatment, the cost effectiveness of management for peripheral diabetic neuropathy. Over the years, we have devoted a considerable amount of content space to the topic of diabetes. This month, we are launching a specialty section of our website to showcase this content. Look for the area labeled Diabetes at www.advanceweb.com/NPPA. To access the awareness tools created by the ADA for American Diabetes Month, visit www.stopdiabetes.com.