Have you thought about a new haircut, but were too afraid to try it? Chances are you turned to photos to determine if that was a good choice for you. According to Mintel, 69% of U.S. adults shop online. Why would that statistic be important to a cosmetologist, esthetician, or massage therapist?
Statistics show that your clients are using pictures and making purchases based on that picture alone. It wasn’t unheard of for cosmetologists, and even estheticians to create a portfolio to show clients what the’re capable of. Today, portfolio books have been replaced with “Before and After Photos.” Having a social media presence is important for any spa or salon due to the fact that your clients would rather scroll through pictures rather than read information about you. So, what do you need to create amazing photos?
What are you most popular services? If you are an esthetician and are mostly offering eyelash extensions, the majority of your before and after photo’s should be of eyelash extensions. Hairstylists are used to trends coming and going, but showing pictures of current trends and how they look on real clients will help other clients make a decision.
Creating great before and after photos doesn’t mean you need to go out and buy the latest and greatest camera. With today’s technology, you can purchase a tablet with a great camera for less than $100. The nice thing about using a tablet is you can sync those photos wirelessly and have them available on your computer in no time. If you still prefer to go the camera route you can pick up a great camera for $50 or less.
Find a space in your spa or salon that has excellent lighting that you can use over and over again. Staying consistent is key for before and after photos. If you are taking photo’s in different spaces and the lighting doesn’t look the same in the before as it does in the after, this will skew the photo.
This is HUGE! Before you start snapping away, make sure you ask your clients for their permission, and even take it one step further and have them sign a photo release form. The last thing you want to happen is to post a photo of a client who doesn’t want their picture to be out there for all to see.
This isn’t a one-time only deal! Don’t take a bunch of before and after’s in one month and then never post again. To keep clients interested, and to even draw in new clients, you must keep these photos coming! Try to add new photos at least once a month.
Before and after photos should be a fun addition to any salon business! They will keep your clients interested in what’s to come and can be a great tool for you to refer back to. Also, if you are offering a new service, photos are a great way to get clients excited.
Have any tips to share? Tell us in the comments below!